I’ve worked at a winery, a tattoo shop, and briefly as a fake webcam girl named Jasmine — writing messages convincing men I was a beautiful dark haired woman in order to keep them spending money on said webcam sites.

Oddly enough, that experience taught me an uncomfortable amount about copywriting.

Eventually I took those learnings into entertainment and advertising.

Since then, I’ve worked across campaigns, creative direction, identity systems, packaging, and positioning for brands.

The industries changed, but the psychology stays mostly the same.