Who actually gets included in the future technology is building?

“More of this” was written as a way for Best Buy to answer the question less like a corporation issuing statements and more like a company choosing what kinds of outcomes it wanted technology associated with.

More access. More representation. More opportunity. More visibility. More creators. More equity. More participation.

The phrase itself was intentionally simple, and came about during a call with my ECD at the time where we had 20 minutes to come up with a new campaign.

The fact is, the future feels very different depending on whether or not you can access it.