Since moving to New York, I've discovered the joys of filming and editing videos on my iPhone*. For this video, a friend of mine asked if I have ever ghost ridden a whip before. Due to a fear of weighing too much for any car hood, I had not. That is, until I looked in the trunk of my friend Jon's car and found a bathrobe and large book.
*Apple has not officially endorsed this product placement. It would be cool if they did though.
My girlfriend and I enjoy coming up with challenges for one another that need to result in the form of a photo or video. I received a notecard in the mail from her (we're neighbors) that read "New Challenge: Stone Cold Steve Austin two beers together" (she is a huge Steve Austin fan). This was my response.
Stallone proposed a fun challenge of somehow creating a fluidity through three properties: bourbon, cigars and a food truck that specialized in Italian foods. When working on the names for each product and what the look and feel of them would be, I looked to both Stallone's Italian heritage and his personal interests. I then worked on making sure each idea had its own identity until felt it could stand on its own, but also make sense as part of a larger brand.
Halloween Card
Holiday Card
