Stallone proposed a fun challenge of somehow creating a fluidity through three properties: bourbon, cigars and a food truck that specialized in Italian foods. When working on the names for each product and what the look and feel of them would be, I looked to both Stallone's Italian heritage and his personal interests. I then worked on making sure each idea had its own identity until felt it could stand on its own, but also make sense as part of a larger brand.
Halloween Card
Holiday Card